Partnership Proposal

Outsourced
Business Development
& B2B Sales

Prepared For Sensate UK Trading Ltd
Prepared By Shasta Apothecary Labs / Bret Ackerman
Engagement 90-Day Revenue Sprint
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Sensate has reached a rare operating position: a loved product, proven outcomes, strong unit economics, and a stable financial foundation. The opportunity is expansion—not validation.

This proposal outlines a senior, outsourced Business Development & Sales function designed to deliver revenue, pilots, and partnerships quickly—while minimizing hiring risk, accelerating time-to-revenue, and preserving internal focus.

This engagement functions as an extension of Sensate's leadership team, with clear accountability for outcomes, direct executive collaboration, and incentives fully aligned with revenue creation.

This engagement is execution-led. Strategy exists only insofar as it accelerates revenue.
01

Primary Objectives

01

Generate & Close B2B Revenue

Drive immediate, measurable revenue through proactive outreach and deal execution.

02

Launch Converting Pilots

Design and execute pilot programs that convert into contracted rollouts.

03

Expand Professional Markets

Grow Sensate's footprint in professional wellness and institutional channels.

04

Build Scalable Systems

Create a repeatable, internalizable sales motion Sensate retains.

02

The Opportunity

Today, most of Sensate's B2B and partnership growth has been inbound. That signals demand—but it also signals untapped potential.

The next phase requires intentional, proactive expansion:

  • A single owner accountable for B2B revenue
  • Proactive outreach into high-alignment verticals
  • Short-cycle deal execution alongside long-term institutional groundwork
  • A repeatable sales system Sensate retains

The Coiled Spring

This engagement activates latent demand—transforming inbound interest into contracted revenue and scalable partnerships.

We step in as Sensate's outsourced Business Development & Sales Representative, operating with the same mandate as a full-time role—without the delay, cost, or uncertainty of a traditional hire.

This is not consulting. This is execution with accountability.

03

Scope of Services

B2B Sales Execution

Primary Focus ~80%
  • Own the full sales cycle: prospecting through close
  • Close small-to-mid sized deals with defined revenue targets
  • Target priority verticals with proactive outreach
Clinics & Wellness Practices
Corporate Wellness Programs
Sports & Performance Organizations
First Responders & Veterans' Groups

Pilot Programs & Institutional Entry

  • Design and launch pilot programs via fast-track framework
  • Convert pilots into contracted rollouts
  • Develop internal case studies and proof points

Strategic Business Development

~20%
  • Identify and advance longer-horizon partnerships (6–18 months)
  • Support CEO-led conversations when appropriate
  • Feed market insights back into GTM refinement

Relationship & Account Expansion

  • Grow B2B accounts post-close
  • Increase seat count, subscriptions, and renewals
  • Ensure clean handoff and onboarding alignment

Internal Collaboration & Reporting

  • Work closely with CEO, CFO/COO, Research, and Marketing
  • Leverage existing CRM, HubSpot, design, and ops resources
  • Maintain a clean pipeline, proactive updates, and clear reporting
04

Engagement Structure
Phase 1: 90-Day Revenue Sprint

Senior-level, part-time, outcome-driven. Flexible hours with direct ownership of results.

Performance Compensation
5%
Of attributable B2B revenue
  • Accounts introduced, sourced, or advanced
  • Attribution survives termination
  • Reflects real B2B sales cycles
Minimum Ad/Activation Spend
$5,000
Per month (Sensate-managed)
  • Supports demand generation
  • Enables pilot validation
  • Execution stays internal or approved vendors

Revenue Attribution

The 5% performance compensation applies to B2B revenue attributable to accounts, pilots, or partnerships introduced, sourced, negotiated, or materially advanced during the engagement.

This structure reflects the reality of B2B sales cycles—where deals often close after initial engagement periods—and avoids artificial closing deadlines. Attribution applies to introduced accounts even if revenue is realized post-engagement.

This structure ensures clear alignment between effort and outcome, margin protection for Sensate, and incentives tied to real revenue—not activity. The ad spend commitment ensures outbound BD is supported by real demand-generation infrastructure.

05

Operational Framework

Executive Access & Responsiveness

Momentum requires alignment. This engagement assumes:

  • Designated executive sponsor for deal-critical decisions
  • Weekly working cadence (sync or async)
  • Reasonable response times on approvals that affect deal velocity

Pilot Fast-Track Lane

Pilots become a repeatable engine—not one-off approvals:

  • Pre-agreed pilot frameworks and pricing tiers
  • Clear conversion criteria defined upfront
  • Authority to launch within established guardrails

Vertical Focus Alignment

During the 90-day sprint, Sensate agrees not to run parallel outsourced sales efforts into the same priority verticals without alignment.

This keeps incentives clean, avoids market confusion, and ensures clear accountability for results.

ICP Review Checkpoints

Structured reviews to deprioritize low-conversion segments quickly and double down where traction is strongest.

Day 30
First Review
Day 60
Second Review
Day 90
Final Assessment
06

Success Metrics
By End of 90 Days

Closed Revenue

Closed B2B revenue and/or contracted pilots demonstrating market traction.

Qualified Pipeline

A qualified pipeline with forecasted close timelines and clear next steps.

ICP Segmentation

Clear ICP segmentation and outreach strategy refined through Day 30/60 reviews.

Transferable Systems

Sales systems, templates, and processes Sensate retains and can scale internally.

07

Why This Model

Faster Time-to-Revenue

Skip the hiring process. Start executing immediately with proven expertise.

Lower Risk

No full-time commitment. Performance-based structure aligns interests.

$

Predictable Cost

Clear monthly investment with no hidden overhead or benefits costs.

Senior Accountability

Experienced leadership from day one, not training and ramp time.

Clean Internalization

Systems and processes designed to transfer when you're ready to hire.

Preserved Focus

Your team stays focused on product and operations while we drive B2B.

You are not hiring potential—you are contracting execution.

08

Track Record

$30MM+

Revenue Driven for Companies

$1MM → $6MM

Scaled Nae Naes with ads and brand-driven campaigns

Sold Out

Rebranded and liquidated inventory for kaninshot.com

$1MM Pipeline

Drove pipeline for 40 Strategy

3× Revenue

Tripled WFG from $300K to $1MM ARR

0 → $2MM

Scaled Teaching Lab from zero to $2MM

09

Next Steps

A 45-minute working session to align on the path forward. From there, we move directly into execution.

01

Align on Revenue Targets

Define clear, measurable goals for the 90-day sprint.

02

Confirm Priority Verticals

Identify the highest-potential channels for immediate focus.

03

Finalize Success Metrics

Establish the benchmarks that define engagement success.

04

Define Start Timing

Lock in the timeline and begin execution.

Optional Continuation

If alignment and results are strong, the engagement may continue month-to-month under the same terms, or transition into a deeper partnership or internal leadership role.

There is no obligation beyond performance.